Your Agency’s Moat Isn’t AI. It’s Relationships
Walk into any agency pitch in 2026 and you will hear some version of the same line: “We use AI to deliver faster, better results.”
Walk into any agency pitch in 2026 and you will hear some version of the same line: “We use AI to deliver faster, better results.”
Somewhere right now, a leadership team is building an “AI strategy.” There is a slide deck. There is a list of tools to evaluate.
Search for almost anything today and you will find the same article written a hundred times. Same structure.
Every year someone announces the death of link building. It happened after major algorithm updates.
Every morning, I read about AI. New models, new funding rounds, new predictions about which jobs will disappear and which companies will win.
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